I had this image of what a ‘writer’ was before I decided to become one. He (yes, always a ‘he’– annoying when that shit is internalized, but I digress) is dignified, solitary and mysterious. He is white-haired, smokes woodbines and has badly-fitting reading glasses that slide down his nose so that he has to push them back up just before they fall off his face altogether. He has an ironic smile and when he’s not writing, he likes to gaze into the distance as ideas ignite and flicker in his head.
This writer-man doesn’t have to sell a thing. Selling isn’t his job. His job is writing novels. His books sell in the hundreds of thousands. People know his books are worth reading because the publisher tells them so and the publisher has someone that does that work, an expert. A charming, confident, gregarious marketing-mogul. Someone very different to the writer–man.
I wanted to become a version of this man. I mean, obviously, I couldn’t be him anatomically, and I wasn’t going to take up smoking woodbines, it took long enough to get off the smokes. But I thought I could manage the dignified, solitary, mysterious, does-nothing-but-writing bit. But I know that isn’t how it works anymore.
Whether we like it in the current publishing environment ALL writers are expected to build an audience. Most writers consider these things a distraction from their work, but we have to accept that this is now part and parcel of our work. Here are the most popular podcasts that deal with the business of writing, and here are my favourite episodes from each:
Yes. Her name is Penn and she is a writer. Coincidence? I think not! Purely on the basis of this evidence, I’m changing my name to Catherine E Bestseller by deed poll.
As well as having a great name, it just so happens that Joanne gives really great advice on the craft and business-side of writing.
Listen to this: Social Media Tips For Writers with Frances Caballo. In this episode, Penn talks social media with Social Media expert Frances Caballo. This is a fascinating discussion around what kinds of social media you should use depending on what you write. Social media is a necessary evil when it comes to growing your audience, but it’s clear from this podcast episode some platforms are better than others.
When I heard that I had to ‘sell’ my book I had nightmarish visions of myself going door-to-door with copies of my novel in a battered briefcase, my hair inexplicably slicked back with engine oil trying various nefarious tricks to flog my novel. Thank goodness for Kirsten Oliphant! Her podcast is absolutely bursting with information and advice on:
‘how to build an online platform without being smarmy’.
In her tagline, she hits on the biggest fear that writers have when they try and build their audience. That we will be seen primarily as desperate, dishonest and smarmy salespeople. Kirsten is acutely aware that building an audience in today’s publishing climate is absolutely essential to ALL writers. Her podcasts are really practical and she has done her homework in terms of how to use the tools of social media, data and software to get your book out there.
Listen to this: I found it really hard to pick one episode, Episode 51: How to Turn Readers into Raving Fans.
These guys are fun, and they like to swear. I like to swear too, so I felt like I was sitting in my office with my brethren as I listened. They offer great advice on progressing the business side of your writing career.
Listen to this: I didn’t really get the importance of data until Cambridge Analytics happened. I thought it was all about finding out whether I preferred chocolate over crisps (it’s crisps, if you’re wondering). But I never thought about using the data that I gather on my website or social media profiles to benefit myself. I was happy to just hand it all over to massive data-sucking tech companies. Writers can use their data in a number of ways and in this episode Chris Fox explains how Sell More Books by Using Better Data with Chris Fox.
Let’s forget about the romantic image of the starving artist. The fact is, that unless you make money from writing, you won’t be able to sustain yourself on it. You won’t be able to write. Jeff Goins is the king of real talk around the business of writing. He knows what it takes to make a living at writing, because he’s doing it. His advice is practical and sensible, and his attitude is that if you want to keep doing what you love, you have to make a living income from doing it. So if you want to be a writer, you have to find a market for what you do and you have to sell books. I recommend his podcasts, but he also does great webinars too, so tune in.